A large ad in the Vanner Banner is approximately 6 inches wide and you are paying for vertical inches. Each vertical inch is $10.00 For instance if you are purchasing an add that will be 5 inches high X 6 inches wide you will purchase 5 inches for a total of $50. The GVHS reserves the right to refuse an ad or content and if refused you will receive a refund. Size of ad is approximate and can vary slightly due to finished electronic product. The Vanner Banner is distributed electronically via email.